Scope of This Policy
This Privacy Policy explains how The Animal Perspective Pte. Ltd. ("we", "our", or "us") collects, uses, discloses, and protects personal data when you use our pet care mobile and web application (the "App").
We are committed to complying with the Personal Data Protection Act 2012 of Singapore (PDPA) and other applicable data protection laws.
This Privacy Policy applies to:
- Pet owners and caregivers who use the App
- Individuals who communicate with us through in-app features, email, or support channels
- Visitors to our App-related websites and landing pages
Important Notice This policy does not apply to veterinary clinics or third-party services that you may access through the App, unless explicitly stated.
Personal Data We Collect
We collect personal data that is reasonably necessary to provide digital pet care services, including:
| Category | Types of Information |
|---|---|
| Account & Owner Information | Name, email address, phone number, account credentials, subscription and billing information |
| Pet & Wellness Information | Pet name, species, breed, age, weight, health history, symptoms, medications, allergies, journal entries, photos, videos, activity logs, AI-generated insights, alerts, and trend data |
| App Usage & Device Information | IP address and general location, device type, operating system, app version, log files, feature usage, and crash reports |
| Communications | In-app messages, emails, support tickets, and call or video recordings where legally permitted and with notice |
Purposes of Collection, Use and Disclosure
We collect, use, and disclose personal data for the following purposes:
- To provide, operate, and maintain the App
- To deliver pet wellness monitoring and AI-powered insights
- To personalise your experience
- To manage subscriptions, payments, and customer support
- To send service-related communications
- To improve product performance and user experience
- To ensure platform security and prevent fraud
- To comply with legal and regulatory obligations
We obtain your consent where required under the PDPA, and notify you of the purposes for which your data is collected.
AI & Automated Insights
The App uses artificial intelligence to:
- Analyse pet-related data and journal entries
- Identify trends and potential wellness signals
- Provide educational and supportive insights
Important Disclaimer These features are intended to support pet owners, not to replace professional veterinary diagnosis or treatment. You should always consult a licensed veterinarian for medical concerns.
Disclosure of Personal Data
We may disclose personal data to:
- Service providers that support App operations (e.g., cloud hosting, analytics, payment processing, customer support tools)
- Professional advisors such as auditors and legal counsel
- Public authorities, where required by law
All third parties are contractually required to protect your personal data and use it only for authorised purposes.
Our Commitment We do not sell personal data.
Transfers of Personal Data Outside Singapore
Some of our service providers may be located outside Singapore. Where personal data is transferred overseas, we take reasonable steps to ensure that recipients provide a standard of protection comparable to that under the PDPA, including through contractual safeguards.
Retention of Personal Data
We retain personal data only for as long as it is necessary to:
- Fulfil the purposes for which it was collected
- Provide ongoing services to you
- Meet legal, regulatory, and business requirements
- Resolve disputes and enforce agreements
When personal data is no longer required, we securely delete or anonymise it.
Protection of Personal Data
We implement reasonable administrative, technical, and physical safeguards to protect personal data from unauthorised access, collection, use, disclosure, copying, modification, or disposal.
Security Notice No system can be guaranteed to be completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.
Your Rights Under the PDPA
Subject to applicable law, you have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Withdraw consent for the collection, use, or disclosure of your personal data (where applicable)
Please Note Withdrawing consent may affect our ability to provide certain features of the App.
Children's Privacy
The App is intended for pet owners and caregivers. We do not knowingly collect personal data from children under the age of 13 without verified parental or guardian consent.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact:
Data Protection Officer (DPO)
Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available within the App and on our website.
Where changes are material, we will notify you through the App or other appropriate channels.